What Does Facebook’s Timeline Mean to Marketers

Facebook is known for the frequent changes it makes to its layout and functionality. While many of its changes have been only individual users oriented, there are some recent changes like Timeline which is concentrated not only at its users but also at internet marketers as well. Timeline is considered to have a potential to be the best app introduced for marketers. Here is what you should understand about Timeline as a marketer.

Appealing advertisements

You will have to come up with very appealing advertisements to gain the attention of users. Provide information on sales promotion in your advertisements. Discounts and offers can definitely grab the attention of the users. Know your audience when creating advertisements. You have to observe the timeline of the users closely and carefully to integrate you ads into their timelines.

Importance of Likes

Timeline is not going to change the fact that “likes” are still the most important part in Facebook. Keep your brand pages active so that they appear in the live feeds of the user. If the users like your story, it is good for you. But if they don’t, chances are that they might “unmark” your content from their live feeds which may affect your brand page visibility on Facebook. The more you interact with your fans, the better chances you have in keeping your news active on their feeds.

Brand building tool

Many people like to know stories about their favorite brands. You can use this to your advantage and have your timeline tell an interesting story of your brand. Have the company’s past and present incorporated in the page so that the users can go through the story easily. Use this tool to create a good impression of you brand in the minds of customers.

Cover image feature

Cover photo part in the timeline can be used to promote your business in a big manner. Have the pictures of your logos and products in the cover image. You can even include a large font brand name in the cover picture. If your company has a brand ambassador, you can have the poster of your ad with him/her in your cover page.

You can also use cover image picture to give information on any upcoming events or any promotional offers in an interesting manner. Be creative when you design the poster for cover photo.

Plug-ins

Some old plug-ins like Opengraph can be used with this new layout. In fact Opengraph connections can be used in an even simpler manner with this new layout. Marketers are still researching on the plug-ins which can work the best for websites and blogs.

These are a few basic things you should be aware of regarding the new Facebook timeline app. Timeline can be used to communicate better with your fans. Engaging with your clients on a timely basis is going to fetch your brand a recognition that may have not been easier if you used conventional brand building strategies. Timeline has opened more opportunities to build a strong image of your company.


Author Bio: Penny is a senior writer with writer company and article writing service firm Godot Media. She has interests ranging from social media, copywriting to following web technologies and trends.