9 Tactics for Effective Social Media Optimization

What do you know about social media aside from the fact that it has billions of members put together?

Hmm, let us look into some of the most interesting insights regarding the Web’s leading network sites.

• As of 2012, Facebook already has over 800 million active members with beyond 3.5 billion content pieces (e.g. news, links, images, blog posts, etc.) shared every week. 
• Twitter has around 100 million active users and half of this population logs in at least once every month. 
• Around 34% of marketers have obtained leads, while 20% of them have closed deals through their Twitter account. 
• An estimated 92% of Twitter members retweet interesting content, while 84% retweet humorous posts. 
• Google+ came out in June 2011 and garnered approximately 10 million users in less than a year. At the end of the year, it had 62 million members. As of January 2012, it has 90 million users. 
• The +1 button is used over five billion times each day, while its iPhone app turned out to be the most popular application among other Apple apps. 

Now, the list seems quite short. But you can actually learn hundreds of other amazing facts about social media though not here because we want to focus on combining it with search engine optimization, which takes us to the next part.

The Merge of Social Media and SEO

Judging from the figures above, you can see the great global reach of social media. But what does it mean for you?

If you wish to connect with a large audience because you want to share your passion in life or you wish to promote your offers, you can do it through platforms like Google+, Twitter, and Facebook. Surely, you can convey your message to millions of people given that these sites are among the biggest and most effective social tools today.

With that said, let us proceed to...

Social SEO Strategies

When it comes to the combination of social media activities and search engine optimization techniques, the following are definitely worth your time and effort.

1. Remember to place your blog articles and other sharable content with Google+ buttons. This way, you can allow convenient and easy social sharing among your target readers.

2. Make a Google+ page for personal or business use. Then, share all your Web pages on it.

3. Come up with unique, original, and engaging topics on your Google+ page. And, do not forget to incorporate relevant keywords.

4. Take time to boost your Google+ network and create several circles. By doing this, you can encourage plenty of people to share your content.

5. Request the members in your network to click on your +1 buttons.

6. You must also create a Twitter and Facebook profile or fan page. This way, you can enhance your social media presence by posting your blog or official website content on these pages. As a note, it is not the shares but the links (from the other users) that help optimize your platform and content. Therefore, try to generate links as much as possible.

7. Write complete details about yourself or your company on the “About” field. While doing so, make sure that you start the bio with your name or trade name. Additionally, include keywords such as your interest on technology, social media, or blogging. Then, link to your blog site and other profile pages. If you are networking for business purposes, your bio must have information about your offers and a link to your official website.

8. Promote your blog posts or site content through any social media activity such as Tweets, Wall post updates, and Google+ posts.

9. Finally, remember that your ranking in search engine results is not the only measure of your success. This means that you do not have to keep on stuffing your updates with keywords or links. You must also focus on offering your target audience with informative and relevant content to gain their trust on you or your brand.

Strategic Considerations for Social Media Activities

As you are carrying out the techniques above, you have to consider the following aspects too.

• Social shares – These usually include Likes, Google +1’s, and Retweets, which help in pulling your page rank up. 
• Content + shares – The more users share your content to their friends, the wider your online reach is. Apart from boosting your Web presence, you get to enhance your credibility and authority. 
• User preferences and online behaviour – Whether your social profiles are for personal or marketing use, it is best to consider your audience’s inclinations. With that said, focus on what interests them rather than your own concerns. As a tip, it helps to create content about trending topics. 

Do you find the pointers difficult? If you are new to social media, these strategies may be a bit tough. But as you spend more time on your profile pages, you will actually find it fun to interact with other users from all over the world.

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, an SEO company listed at the Top 10 of the Microsoft Tech Track 100 for 2011.

5 Ways to Monetize Your Blog

Monetizing your blog is not as complicated as you might think. You don't have to worry about programming skills or learning HTML. If you can write your blog, you can monetize it. But, just remember, only original and quality content would actually help you earn through your blog.
Here are the five easiest ways to monetize your blog:

1. Google Adsense
No matter what you read in forums, this is still one of the easiest ways to display advertising on your blog. Of course, the advertisements should be related to the content on your blog. The amount you earn would depend a lot on how much traffic your blog attracts. Google finds the ads that suit the content on your blog and lets you generate the code which can easily be pasted at the top, bottom, or on the sidebar of your blog. You could even have special ads within single posts too. You could display the advertisements in the regular feed of your blog as well. Remember, you would need to adjust the size, font, and colours of the ads to suit your blog. Also, you would need to post pretty regularly on your blog – possibly every single day – to really earn something as it would depend a lot on how useful your blog content is.

2. Paid Reviews
Everyone wants to read about how well a product works before buying it. People want to know if a service provider is trustworthy before paying. Reviews are some of the most read articles on the Internet. Paid reviews have text links at the end. A review assures the reader that someone genuine has tried a product or availed a particular service and is writing about it with complete honesty. Paid reviews are a trusted form of advertising. You could start writing your own reviews with text links to products you recommend to other people. Look around on the Internet for companies that offer money for reviewing their products and services on your blog.

3. Affiliate Links
Products and services described in your blog are a great way to earn. These are called affiliate links and available from manufacturers of products, providers of services, and affiliate companies that collect affiliate links for you. For example, if you talk about a particular skill in your blog like baking cakes, it would be helpful to post an advertisement for cake-baking mixtures. The visitors to your blog are more likely to visit affiliate links if they find them useful. Avoid blatant advertising as it puts off readers and they don't like to click on advertisements.
4. Sell Space
This way of monetizing your blog is only possible if you have a lot of traffic and original content. You could then approach advertisers around you to buy space on your blog for $10-20. You could choose blocks of space – of different sizes - exactly where you want on your blog and then offer it to advertisers. You would have to approach people directly in person or via the Internet to sell ad space.

5. Image Advertisements
Monetizing your blog photographs is a whole new genre. You don't even need space on your blog to use advertisements on your photos. If you have a photo-intensive blog, it's a great way to attract attention to your advertisements. These ads appear on photos and videos only when people mouse over these objects. You can look up companies that particularly offer ads-on-images options for their products and services.
Conclusion
In all, these are some of the most popular methods of monetizing your blog, but there are several other methods to help you earn via your blog. You could offer services and products yourself through your blog.


Author Bio

Ricks Sarouk is an avid Technology/Gadget geek who writes for AT&T Uverse and promotes all of their products for high speed internet service. Go to Att uverse coupon code page to see all AT&T offers.

How To Hold A Good Blog Contest

As a blogger you live and die by your traffic. It doesn't matter if you're in the travel niche, fashion, finance or sports, your traffic dictates your success. But the good news is that there are a number of ways to drive traffic to your blog, one such method being blog contests.

Blog contests are one of the best and fastest ways to drive traffic to your site, not too mention also a fun way. However there are a few guidelines which you can follow to help make your blog contest a roaring success, see details below.

Write Your Blog Post

The idea has entered your mind and you've decided you want to host a groovy contest on your blog. Now you need to come full circle with your idea and decide on the specifics such as the who, when, where and what. Do this via writing your blog post which will announce the contest to your readers and visitors. Be sure to mention what type of contest it is, the beginning and end dates, what awesome prize the winner gets, how many winners there will be (if multiple), how to enter and how and where the winner will be announced.

Once you write the blog post, schedule it so that it coincides with the beginning date of your contest.

Gather A List of Places You Will Promote Said Contest

What good is a giveaway if no one knows about it? This means you need to promote your contest on as many places and sites as possible and let all your blogger friends know as well. Email your list if you have one, send a tweet, link to it on your Facebook fan page and so on.

However one of the best ways to advertise your contest for FREE is via the numerous sites on the web solely exist to promote various contests. Sign up, send them an email or otherwise fill out their contact form and let them know of your upcoming blog contest.

3. Have A Good Prize

This is key and can make or break your contest. If you have a low cost or cheapish prize it will not stir up the excitement and eagerness you want in readers and visitors. You want people excited about your blog contest and not only that, you want them shouting it from the roof tops. You want them to tell their friends and their friends to tell their friends and so on. The only way this will happen is via a kick-butt super awesome prize. Think about the blog contests which you have entered? What made you fill out the form, tell others about it and most importantly - what compelled you to enter? Think about it for a minute then try to emulate this for your blog contest on your site.

If you have never run a blog contest on your site, now is as good a time as any. Follow our three tips above and then come back here and let us know how it went. We know that if you do indeed follow our tips above, you will have an excellent experience and raving fans all over the web - such as on Twitter and Facebook - promoting you and your site via your awesome contest.

Have you run a successful blog contest? If so, share your personal tips below on what and how you did it. We would love to heard your feedback.

Rachel writes for a car hire Brighton web company on the net and also covers various car hire topics in a variety of niches. She has run a variety of blog contests to promote her site and is partial to caption contests, which can be very rewarding and loads of fun to run.

How to Increase Alexa Rank of Blogspot Blogs

Recently Google has changed their changed blogspot urls to country specific custom top level
domain. That means if a your site has been visited from different country other than US your
visitor will get a different version of your blog with same content. For example if a visitor from
India or Australia visits your site than he/she will get a URL of your blog as yourblog.blogspot.in
and yourblog.blogspot.com.au respectively.


This will surely affect your Alexa Ranking if it doesn't affect your seo or Google PageRank as
Alexa will read different data for your different URL of your blog and that will totally destroy
your Alexa rankings.

So the question is "how to Increase Alexa Ranking of Your Blogspot Blogs from country-specific
URL?"OR "How to force Alexa to record your data from different version of your blog for .com
version of your blog?"

Well the answer is simple install alexa traffic widget on your blog.

Actually this is a trick to force alexa to even record your traffic from country specific domain of
your blog for.com(standard) version of your blog, as if a visitor from certain country visits your
blog and hover his/her mouse

over alexa traffic widget then alexa will count those impression for .com version of your blog.


How to install this widget?

For this head over to following link and enter your the URL of your blog and you will be
provided with different codes, choose which suites best for your blog or which gives
pleasure to your eyes :P

I have chosen 120 x 95 for obvious reasons(I won't tell you why :P).

Here is a Alexa Traffic Widget for Technicia Blog.




Where Should you place this widget?

I think the best place to put this widget is at top of your page or near your content.
Place is at different location and see what works best for you.


Load Time

This may affect your load time, probably few milliseconds but it worth installing, if you
want to increase your Alexa ranking.
Note: If you want minimise the risk of downtime due to this widget, place it at the bottom
of your page after body section.

Add your suggestion

No post is complete without your suggestions, so feel free to add your suggestions in comment section below.

6 SEO Best Practices That Will Matter Moving Forward

The internet as we know is rapidly changing in a way like never before. Up until now, getting your website noticed in the SERPs (search engine results page) has required quite a bit of knowledge in terms of SEO tricks and keyword research. However, with new technologies and strategies for bringing users relevant information, the web and how users experience it is extremely close to changing for the better. Because of this, there are a few things you can know/do to prepare for the direction that the web is certainly heading in.

1. One of the first things you can do is optimize your content using Schema's (schema.org) tags. Schema.org is redefining search on the web by slowly moving away from the technical aspect of SEO and toward actual content and how relevant it is to a user's search terms. With Schema's tags, you can easily place a read-able description for search engines on your content so that they can direct users to it more easily. Schema takes meta tagging to a whole new level, and it will undoubtedly help users have an easier time when they look for your content that you have to offer.

2. Remember that the web and SEO is moving towards your actual content. The old saying, "Content is king," has never been more true. Instead of a website being ranked high because they targeted search terms with low competition, websites will soon be ranked on account of purpose. The more appropriate and relevant content will be ranked higher for search terms that they correlate more to. Instead of crawling for search terms and keywords, Schema will redefine search on the web by causing search engines to crawl information as a whole to gain a complete understanding of the information given.

3. Because the web is moving so quickly in this particular direction, it's best to take advantage as early as possible to gain an advantage over the competition. Just think, while your competition is still busy paying to target and maximize on keywords, you could be gearing your web presence for the direction that the web and search is about to take. Just because many other people are neglecting to acknowledge Schema's online presence so early in the process doesn't mean that you can't go ahead and start optimizing your content for it. Imagine, as soon as it is more popularly implemented, you'll already be completely optimized for it.

4. Google+ is also on the verge of significantly changing the game as far as web search goes. To understand how Google+ will do this, you first have to consider how product reviews influence purchases on the internet. It's not very likely that an online consumer will purchase an item without initially gaining an understanding of the product through product reviews. The odd part is that the consumer will take this information and advice to heart, even though the people providing the information are complete strangers. Now, imagine being able to get product and service reviews that you're searching online not only from strangers, but also from your friends, co-workers or family. For example in the future of Google+, if you searched for a cell phone online, you might get results for various deals, but you'd also see recommendations and "+1's" from friends near the top of the SERPs.

This is all from being connected via Google+. Additionally, this is a very realistic and probable strategy that Google is working on right now to change the way search works forever.

5. Start encouraging your users to +1 your content and spread hype about it. Because it probably won't be long before users start taking their friends' and family's "+1's" into account for choosing a product or service, you'll want to start building this number up early on. There is a very good chance that this type of search will absolutely take the internet by storm, and you'll want to be on top and ahead of the game as soon as it does. What do you have to lose? Spend time encouraging your users and educating them on the benefits of the "+1" that Google offers.

6. The best thing to do prepare you and your content for this change is to make sure that your website and content are relevant and recommendable. The internet is definitely on the verge of changing, and websites will be ranked more on what it offers rather than silly SEO tricks. Because of this, you'll want to be sure that you offer the internet something valuable. Is your content valuable to the rest of the world? If it is, you'll surely get an easy path when the internet moves in its transformation toward real people and away from algorithms.

Brian F is the in-house SEO for a virtual private servers provider based in North America. 

Google PageRank Update: Everything You Need To Know

About 3 months after the page rank update in November, Google has just rolled out new PageRank update for various web Page's today on 6th February 2012 and guess what it was good for us. For your information, Google updates page rank in every 3 or 4 months and it was expected in the late January or early February.


Higher Pagerank for Technicia Blog 

Yes our page rank updated from two to three, thanks Google for updating page rank. In addition to that my personal Google+ profile page rank ( for both /post and /about ) updated from one to two. Now I'm looking to launch a new blog about social media specially on Google+ and twitter :D

Last Few Updates

PageRank updated on November 08 2011
PageRank updated on August 05 2011
PageRank updated on July 18 2011
PageRank updated on June 27 2011
PageRank updated on January 20 2011


What is Page Rank?


Page Rank is a rank given to web page by Google on the basis of sites linking in, note that its not only the total number of sites linking in it but its about the quality of sites linking in. For example I would be very happy if several blogs with page rank 6 link to my blog rather than tons of pr1 blogs linking in.

Actually page rank indicates importance of web page for Google and it was developed by Google founders Larry Page and Sergey Brin.


Below is the page rank meaning from one to ten.

Page Rank 0: Don't worry, you have nothing to loose :P
Page Rank 1: Poor, But the best part is you can tell your blogging friends you have page rank.
Page Rank 2: Don't worry, 90% of blog has page rank 2. Tip: comment more.
Page Rank 3: Avarage, yeah you just got the real taste of blogging, you need to submit guest posts and do at least two directory submission per month.
Page Rank 4: Good, You are doing it right. Just submit more guest post to sites having pr6 or above.
Page Rank 5: Very Good, please contact me :P
Page Rank 6: Great, you have done some good work and you are one of the top blogs in your niche.
Page Rank 7: Awesome, You are leading the way for other blogs.
Page Rank 8: You are on fire and you must have great fan following.
Page Rank 9: You are best in your niche. example yahoo.com
Page Rank 10: You rule the web but the worst part is you can't improve your page rank. example Google.com, cnn.com etc.



How Can I See PageRank?

There are lots of tools available for viewing your page rank but I would recommend you to install chrome extension named "PageRank Status" for this purpose from here.

Don't worry if you are not using chrome, you can still use online tools like www.checkpagerank.net/  and     www.prchecker.info/ to check page rank of desired pages.

What if I'm using FireFox?

Switch to chrome :P(not kidding) or just install PageRank for Firefox.


What if I'm using Internet Explorer? 

I think You should not worry about page rank system, just focus on blogging. However you can still install Google Page Rank Toolbar for this purpose but seriously it will not help.


How Can I Increase My PageRank?


Good question, well the answer is simple, get dofollow backlinks from high page rank blogs, yes getting nofollow backlinks is useless as far as Google page rank is concerned. For increasing your page rak you can do following things.

Submit Guest Posts: 

Submit Guest post to high page rank blogs, start with page rank 2 and move on to high page rank blogs.

Directory Submission: 

Directory submission is very useful tool if you are willing to increase your page rank, it might be difficult as they usually don't accept low quality articles but it worth submitting.

Some Article Directories I would Recommend are, GoArticle, EzineArticle, etc.

Comment, Comment, Comment:

Comment on Dofollow blogs, it might be difficult to find dofollow blogs but they can increase your page rank to great extent. Comments are most valuable if they are done on relevant pages.
Tip: Also comment on nofollow blogs not for page rank but to gain some valuable traffic.


Internal Linking

Do links to your own article, specially use 3 way linking? Three way linking can give you higher page rank in no time.

what is three way linking? 

consider page A, page B and Page C. Now Link page A to page B and then link page B to page C and finally link page C back to page A.

Link To Google

What the heck you are talking about? please calm down Google also needs traffic and want to improve their page rank as well. If you send them some quality traffic, they will send back some quality traffic to you as well.

Link To Other Blogs

Link to other blogs if you trust them i.e. if they are not posting spammy contents, in this way not only you are able to gain other bloggers attention but you can get some link back to your site as well.

Add Your Suggestion

No post is complete without your suggestions, so suggest any tip you got in comment section below. Remember we are not a dofollow blog :P

Fundamentals of Business Logo Designing

Many businesses would just keep on wasting their time and money over how to get their logo designed; this basically happens because they are not aware of the fundamentals of business logo designing. If you are also a business owner and looking forward to get a logo designed for your business that will give your brand a professional image; you need to know how this process should be exactly done. Your logo is something that will make your business wins the trust of the entire market. This is why you need to be highly careful when getting a business logo designed.

Competition Analysis

Some analysis should be done first about the competitors. Have a look at your major competitors and see how they are promoting their brand and how they have created their logo. This is important so do not skip this step. Also, make sure you are not thinking of copying any of the logos from any of your competitors; just do analysis, no copying. This will just be a source of inspiration and ideas to make your own unique business logo. This way you will be able to understand the market in a better way and see what they are appreciating. You will then be able to come up with a business logo that will be much better compared to what your competing businesses have.

Strategy Thinking

Creation and execution of a proper plan is necessary. There are some questions that need to be answered and automatically you will have a plan ready. The way you want to target the market, how should they perceive your business once they look at your business logo, what impression should be left over the audience? These are the questions that once answered will give you a plan to follow. Having a strategy is necessary therefore be slow, take your time, and be wise at every step; do not rush.

Design Stage

Now, whatever you have in your head should be kept in front of the designer who will make your business logo. You can tell that person about your ideas and he or she will tell you about what to do and what not to do. Well, a good business logo is always kept unique but simple so it can be remembered by anyone who sees it even once easily. The colors used in it should be hardly two or three; not more than this otherwise this gets unprofessional and fancy.

Will you be interested to learn more on the author? Denis is a contributor for Instant payday loans where you can get some useful tips when it comes to choosing the most appropriate loan.

Things to Do if You Want to Achieve Top Page in Google

For those of you who are just getting started in SEO, following are some helpful things that you should keep in mind if you want to achieve top page in Google for your website.

Use Your Keywords As The Anchor Text For External Links


This is rated by most industry experts as the top factor that could affect your site’s ranking. This could be obvious for most of those who have been into SEO for quite some time, but the importance of this factor cannot be overemphasized especially since there is still a proliferation of sites which are being linked by external websites and yet the anchor texts appear to be random across the various linking sites. This is a waste of a very useful tool that could have definitely helped them increase their ranking. Hence, it is very important that you decide on a keyword that you want to concentrate for your site and use it as your anchor text when other websites want to link back to you. You could always send a polite request to the publishers of these sites in order for them to make a subtle change or two. Just make sure that your keyword appears natural in the general flow of the linking article otherwise it may look out of place or even spammy.

Credibility Of Sites Which Are Linking Back To You


Your popularity with other websites is one way for Google to judge if you are a credible site or not, and worthy enough for them to include you on their top page for your keyword when the time comes. One way for them to know if your site is popular or not is through the number of links that your site is getting from other websites. It is not enough that you get a lot of back links going your way however. The quality or reputation of these sites will also matter as Google factors this into their algorithm as well. Do a little research on the sites which are linking back to you. Chances are, if they are also highly ranked by Google then it’s safe to say that they are deemed as credible sites. In this case it’s more about quality more than quantity, but take note also that in the internet world you will need lots of these quality sites linking back to you in order to register a blimp on the radar.

Link Sources Should Be Diversified As Much As Possible


Another factor that plays an important role in SEO is the diversity of respectable sites that are linking back to you. Meaning, you should be getting back links from as many different sources as possible, from high profile sites, blogs, comments, articles, rss feeds, social networking sites, and many more. If Google suddenly turns around and changes their algorithm by suddenly putting more emphasis on one source over the other, then at least you already have your stakes evenly spread out so that your site won’t be affected as much by any change in policies or anything.  

George Peterson currently works for one of the leading search marketing agencies in Denmark - Outrider. He currently works as a SEO manager. 

Blogspot.com blogs are now transferred to Blogspot.in In India

What the f*** is how I responded when I saw my alexa rank dropped from 180,000 to more than one million,seriously how Google can do it without any notification.

I think this is global change for all blogspot users, for example if you are living in India your blogspot
URL will be changed from blogspot.com to blogspot.in for indian visitors(my Guess).

I have tried to access my blog in other countries using proxy sites and noticed no change there, so
change this might be for Indian users only or for local blogs( it is unclear now as we have not noticed any announcement from Google or blogger team).


When I saw My my blogspot blog is transferred to .in, it was very frustrating experience for me
and it must be frustrating for other bloggers also.


How This Change Will Affect Your Blog?

Backlinks: No more backlinks to your new address and this is ridiculous as building Backlinks is not an easy job, I have spent about one year to build backlinks and that hurts a lot.

Alexa Rank: Your alexa rank will reduced to zero. Also Alexa will now record your data from different domains and assign different rank for them.

Page Rank: This will affect your page rank, my page rank dropped from 2 to zero.

Social Media Share: It will affect your social media share due to the presence of multiple url's of the same post. Personally I don't care about social media share numbers but I care about traffic and number of plus one's I get as it affect my seo and organic traffic.
Note: It will not affect facebook likes, if you have placed canonical tag on your blog.

Traffic: I don't think this will affect your traffic as your visitors are redirected from old URL's to new one.

SEO: will this affect your seo? my answer is both yes and no, yes because you will loose all your backlinks and pagerank and no because it will not affect your content.

Update1: Yes, it will affect your search engine optimisation(SEO) as crawler will find duplicate content from your site on many different domains and thus it will downgrade your rankings in search engine.
Conclusion: Ultimately it will kill your blog.

Update2: As .com version of your blog is still there for visitors from other countries, it will not kill your backlinks but it does affect your Alexa rank and Page Rank.

Update3: Use canonical tag on your blog to minimise any traffic loss due to duplicate content, also if you wish to visit .com version of your blog then use NCR(stands for "No Country Redirect") URL.

For example http://yourblogname.blogspot.com/ncr will always redirect you to .com version of your blog.

Update4: This update is rolled out in Australia and soon will be rolled out in every country except
US(I guess)

Blogspot URL in  Australia has been changed to http://yourblogname.blogspot.com.au/ from http://yourblogname.blogspot.com/

Update5: For Update explained by Google support click here


Update6: This is change is driven by the ongoing hearing against Google Inc in the Delhi High Court
and censorship issue in various other countries. Also this change gives Google the ability to selectively censor the blogspot blogs in various countries. For example, if you are living in india and Indian government orders Google to block your blog then Google can simply remove your .in version of your blog without affecting .com version of your blog.



What You can Do? 

There is nothing you can do about, Google want this change and they have imposed it.

Advice 

If you are affected by this move then you should buy a custom domain to protect your blog from future changes or you can just export your blog to other blogging platform like wordpress.


Your Thoughts

What you think about this change made by Google and how this will affect you, lets discuss this
thing in comment section below or you can add your thoughts on Google+

Four Tips to a Great Landing Page

You may not exactly be a website creator by profession, but as a dentist you need to be aware of the basic ways to design your dental website. Having a website is not an end all be all goal because an ineffective dental website may just cost you money without delivering any results. A great landing page will help increase you convert visitors into paying patients. Although there aren’t any hard and fast rules to making an effective landing page, here are a couple tried and tested tips that could help:

1. Include a Clear Call to Action

This is something which almost any SEO expert will tell anyone with a website. Your dental website’s ultimate goal should be to convert visitors into patients and you can achieve this goal by leading traffic to your landing page. In order for visitors to make the conscious decision to become your patients, you need to make them act by making an offer. Your offer is an intrinsic part of sealing any deal so make sure that you offer your visitors something which is irresistible. For instance, you can offer your visitors a free dental check-up which will motivate them to visit your clinic or at least call your office.


2. Make Sure That Your Website’s Pitch is Consistent with Your Off-Page Promise

When you’re trying to market your services as a dentist, you’ll be using different online strategies. Consistency sells and this is why the message on your landing page should be in line with what the one projected by your dental blog, paid ads and submitted articles to prevent visitors from feeling misled. This is necessary because visitors will be directed to your landing page from blogs, article directories and other avenues.


3.  The Less Text, the Better

According to studies, website surfers aren’t keen on reading novel-length articles and write ups. People do not have the time or the patience to go through an entire 1,000 word essay on why your dental services are great. This is why if you’re going to make a point and sell your services, you need to do so right away. You can make use of bullet lists and easy-to-understand headlines.

4. Simple Design Wins

A good landing page isn’t cluttered. You can make use of images but make sure that they do not occupy a majority of the page. Give your readers a break, and use a font style and size that allows content to be easily read.

I hope you enjoy my post and find it useful. I like to write on the subjects of dental web page design and Dental Office SEO. Thank you for your interest, Elliot Pearson, Dentist Identity.

Starting From Scratch With Article Marketing

Article Marketing is the easiest and the most basic way to generate backlinks and traffic to your website. Starting in article marketing is very easy because you can either write an article yourself or outsource the writing to someone else. There are no special skills involved, no expensive tools to buy, and the best thing is no experience is necessary. Here is an outline of things that will make you successful when starting from scratch with article marketing.

Write an article

There are two ways of writing an article. One way is to write the article yourself. Writing an article yourself is not hard at all if you know the topic and are passionate about your product or service. A lot of people overcomplicate writing thinking that in order to write a good article you need to have a degree in English writing. This is simply not the case.

In fact many search engines love to hear opinions of regular folks written in simple English. Write an article in a way as though you are talking to a friend. Try to describe your product or service to your friend or your mom. That is exactly the style that you want the article written. Another way of getting the article written is to outsource it. If you still think that writing is not for you, don’t worry there is a solution! Simple outsource your article writing to elance.com or odesk.com. There is a whole army of writers on these sites who are ready to write for you for a very nominal fee.

Article Distribution

Now that your article is ready, it is time to start letting everyone know about it. There are many ways of article distribution. In this example we will just go over a few.

1) Article Directories


You can take the article you have written and distribute it to article directories. This is important because many major article directories have loyal group of reader. Therefore, now your article will be available to people who are consistently frequent particular article directories. Article Directory distribution is very successful method to get new reader to click through to your website and find out more about your products and your services. In addition, make sure that you leave a link in the resource box of an article so that people know where to go in order to get more information.

2) Guest Posting


There are over a billion websites on the internet and somebody out there has a blog about your topic. Since it is very important to write new content, a lot of blog owners are constantly on the look out for fresh and exciting content. Therefore, you can provide an article to be published on somebody else’s website or a blog. In return you article will be visible to a lot more people and you will get a valuable link that will point to your website or a blog.

Starting from scratch with article marketing is easy. Simply write a simple 500 word article or have it written by somebody else, distribute this article to article directories or guest post on somebody else’s blog, and repeat this cycle as many times as you like.

Benjamin Ehinger is a successful article marketer making a full time income from home. You can claim your free article marketing guide and check out his other Affordable marketing reports by going to: www.MasterArticleMarketer.com

Email Marketing: So Easy Your Dog Can Do It!

Email marketing is a business method that involves promoting products and services with the assistance of an email. It is related to direct mailing that completes the same task but uses a postal method to send messages on paper. Email marketing is an ad with various pictures and text messages that can be sent to many recipients at once.

Sending Messages

An email can be sent in bulk to many users by completing a few commands from marketing software. People can submit the same email to a collection of a thousand or more email addresses. This basic ability is found in the simplest web hosting accounts.

Email Addresses

When an email marketing message is sent, there is generally a collection of email addresses from people who have signed up to receive a newsletter or some other regular offer. This is known as an opt-in option that targets the customers who have shown an interest in a specific product or service. With the right marketing software, people can choose the groups of emails they want to use.

Tracking Conversions

The tracking aspect of email marketing software will monitor the actions of people who receive email messages. The tracking links in an email will track when the message is opened and what actions occur afterwards. The spamming of an email will show up in the software. This tracking information makes the marketing process more efficient. Keeping track of emails is an important way to track conversion rates because many people who look at emails do not bother to buy the product or service being promoted.

There are tips that people can use to create useful lists of email addresses for their marketing endeavors. Marketers should send out their lists in a consistent manner. Ideally, they should send their lists once every week or month. It is important to include typical advertising techniques like bold headlines, sharp images and a call to action in every email without being too assertive. It is a waste of everyone’s time not to include a product or service link in the email.

Individuals and companies who own online businesses can earn a great deal of money with the use of email marketing. Earning profits can be achieved by sending monthly emails to interested subscribers as a way to earn every week, month and year. Certain email marketing techniques are available for those who want to reach subscribers successfully.

Jen Silva writes articles and reviews relaterd to internet fax services and online tax service reviews such as the Free TurboTax service. Visit her at ChooseWhat.com to read reviews on online fax services and other small business related articles.

The benefits of blogging for schools

Blogging has become one of the defining ways that people communicate in the 21st century. Everyone from politicians and companies, to artists and even plain old regular people have blogs to document their lives and opinions. It’s no surprise then, that an increasing number of schools are using blogs, both as official voices for the school and as a way to let particular teachers, or even head teachers, have their say. But what exactly are the benefits of creating a school blog?

To begin with, we really need to define what the audience for a school blog would be. The obvious answer is current parents; blogs can be a great way to connect with parents and keep them informed of current affairs at the school. In that sense, a blog is a modern replacement for the school newsletter. By using an online medium, news is updated faster and gives parents the opportunity to comment and respond to each piece individually. If the schools plan to change the date of their sports day gets a lot of negative feedback on their blog, they’ll know that it’s an issue that needs addressing: this is fast and free feedback. By bringing the way they communicate with parents into the modern era, a blog can also be the gateway to greater and more ambitious uses of technology; everything from iPads in the classroom, to social networking accounts on Facebook or Twitter.

It is by using these new avenues of gadgetry and technology that a school can really impress new or prospective parents. Having a blog gives the impression that a school is aware of current trends, and technologically literate enough not only to cope with emerging avenues of technology, but to embrace the new and exciting ways in which teachers can communicate with their students and with parents. A school with a blog is a school that faces towards the future, rather than to the past.

All these positives are very much focused on the idea of a blog as an official output for a school; but what if blogs are directly authored not by the school as a whole, but by a specific member of staff? An excellent example of this is the Headmaster’s blog at Bromsgrove School. Anyone who has read this blog will know that the Headmaster communicates in a very witty, light-hearted tone, and more importantly, he also often talks about non school-related matters. It’s tempting to consider this blog as a sort of unofficial representation of the school, but in reality, nothing could be further from the truth.

These personal style blogs are the perfect way for a school to advertise itself. By providing readers with an intelligent and witty advocate, in the form of a headmaster or a teacher, this modern, off-beat communication can really show off a school’s resources. The personal touch also means that it will often be less dry, and consequently more humorous, than official blogs, which means that they’re more likely to be read by a larger audience.

In this way, what every school actually needs is two different blogs. One to replace the information exchange of the humble school newsletter and another to provide a charming, personal voice that may attract potential parents. It’s a cheap and easy way to both manage and advertise a school.

Rachel is an education blogger with a particular interest in technology for schools.

3 Ways to Prepare Your Blog for Christmas

                                  

Christmas is a time of celebration, everybody knows that. And everywhere you visit around the world, both offline and online, only remind you of it. And we must agree that Christmas also has its effect on us bloggers. If you are a blogger who schedules 5 to 10 articles for your blog on normal days, I bet you’ll only be able to do half of that now. And going this way can only reduce the traffic and rankings of your blog, if you can’t find something to do. 

   
   
   

Given, you can’t blot out yourself from the merry and celebrations going around just because you want to focus your attention on your blog and on the other hand, you can’t leave your blog to die for the sake of Christmas. There has to be a way to do things without making one suffer for the sake of the other. And this is when the tips I’ll be sharing in this article become relevant. 

Start Generating Ideas When you Have the Chance 

Generating ideas for your future blog posts is one of the best ways to prepare your blog for this Christmas. If you are the type that writes quality articles for your blog every day, you’ll want to agree with me that when you have ideas for the article you want to write for your blog, half of your work is done!

So if you are only left with half of the amount of time you usually had, having your post ideas ready can help you maximize your time and also help you keep your blog going.

At least, I have more than twenty post ideas for my diamond international discounts and allurez coupon blog which I plan to use during the Christmas.

Schedule Your Blog Posts Ahead 

Another great way to make sure your blog stays afloat during this festive period is by scheduling your articles for the days you know you won’t have the opportunity to write any. If there is any better way to do this, it is by making yourself write more articles than you initially do now. If you always write two articles before, you can write four and schedule the other two to publish on a later day, advisable on a very busy day.

And if doing this is going to be stiff for you, you may have to consider doing what I’m sharing below.

Hire Writers or Request for Guest Posts 

Hiring writers can be a bit expensive but it’s worth it when you consider the benefit you are going to derive from it. When you’ll be busy with your friends during Christmas, your writers can be writing blog posts for your blog without you having to do the job yourself.

If your budget will not allow you to hire writers, you can do it in a simpler way, by asking people to write for you as guest authors. Many people will be willing to give you an article for free in exchange for a backlink on your blog.

John Edget blogs and writes for a coupon blog which features diamond international coupons and allurez coupons. He has free Allurez Coupon and Diamonds International Coupon for you on his blog.